Much has been written about the rise of greenwashing. Spurious environmental claims made by companies have, quite rightly, been criticised heavily in the media and by environmental experts. But given all the criticism they risk facing, why do respected businesses make these claims? What are the causes of greenwashing?

In some cases the culture of the company is to blame. As a PR consultant working with a number of different firms, I am aware of huge differences in the way that businesses operate.

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