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Down To Business: When Good Corporate Deeds Yield Good Returns
Social responsibility is big business. IBM (NYSE: IBM) goes so far as to call it "the next engine of growth for companies." Two-thirds of the 250 executives who responded to a survey by IBM's Institute for Business Value
said they demand that their corporate social responsibility (CSR)
activities drive revenue, and more than half think their efforts are
delivering a competitive advantage.
Of course, CSR isn't just an extracurricular activity. Every company has some basic social responsibilities: Adhere to laws, regulations, and principles of decency; deliver quality products; be transparent in business dealings and reporting. Beyond the basics, IBM defines CSR as the way "companies do good in the world, benefiting society through their own economic, environmental, and social actions."
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Information Week