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REI's Annual Giving Efforts Focus on Connecting the Nation's Youth to Recreation and Stewardship Opportunities

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Created 08/08/2008 - 07:00

At mid-year, nearly $2 million has been distributed to local and national nonprofits

SEATTLE,WA. - August 8, 2008 - Recreational Equipment, Inc. (REI), a national gear and apparel retail cooperative, has dedicated a significant portion of its annual giving budget in support of local and national nonprofits that share the company's commitment to increase youth participation in outdoor recreation and the conservation of shared outdoor spaces.

To date, the co-op is approaching the distribution of $2 million of its annual giving budget of $3.7 million. REI expects this funding will help support approximately 400 nonprofits in the country, of which a majority will be youth-oriented organizations.

"Giving back to our communities has always been a significant part of our rich history as a co-op," said David Jayo, REI' corporate giving program manager. "As we celebrate our 70th anniversary, we are proud to continue that tradition and partner with many wonderful organizations making a positive impact in the lives of hundreds of thousands of young people. Nonprofits play an important part in getting people active, outdoors and caring for the shared places we all enjoy."

Examples of youth-related organizations receiving an REI grant in 2008 include:

Because REI employees have the most direct connection with nonprofits that share the company’s stewardship commitment in their communities, they play an instrumental role in nominating potential grantees.

A number of successful nonprofit partnerships begin on a local level through employee volunteerism, and are expanded with financial support of the nonprofit’s work. Examples of increased funding to nonprofits with youth-oriented programs include:

REI's annual giving program is a balance of national and regional nonprofits, many of which have been in partnership with the co-op for many years. Examples of continued national partnerships include The Access Fund, American Hiking Society and Adventure Cycling Association. Continued local and regional partnerships include the Washington Trails Association and Continental Divide Trail Alliance.

Since 1976, the company has provided nearly $27 million to nonprofit organizations. REI's annual giving budget represents approximately three percent of the previous year's operating profits, and is approved by the co-op's board of directors. Because its giving efforts rely on the nomination of nonprofits by its employees, REI does not accept unsolicited grant requests and proposals.


About REI

REI is a national outdoor retail co-op dedicated to inspiring, educating and outfitting its members and the community for a lifetime of outdoor adventure and stewardship. Founded in 1938 by a group of Pacific Northwest mountaineers seeking quality equipment, REI operates retail stores nationwide, two online stores – http://www.rei.com [1] and http://www.REI-OUTLET.com [2] – and an adventure travel company, REI Adventures. REI offers products from all of the top brands for camping, climbing, cycling, fitness, hiking, paddling, snow sports and travel, including its own line of award-winning outdoor gear and apparel. While anyone may join or shop at REI, members pay a one-time $20 fee and receive a share in the company's profits through an annual member refund based on their purchases. As an active supporter of the communities in which it does business, REI is committed to promoting environmental stewardship and increasing access to outdoor recreation through education, volunteerism, gear donations and financial contributions.

For more information please contact:

Megan Behrbaum [3], REI Public Affairs
tel: 253-437-7736


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