The 2008 Favorite Green Brands Index, just released from Outlaw
Consulting, rates the top 15 green brands among young American
trendsetters. The big surprise? Top finishers earned their reps for
some unexpected reasons.
In particular, some brands were voted green leaders due to their
association with minimalist design, which trendsetters associate with
environmental consciousness. For example, a large number of survey
respondents put Apple in the "green" category due to the company's
simple, streamlined design approach - even though respondents weren't
sure of Apple's specific environmental policies. (Other companies known
for a minimal, clean aesthetic include Method, Google, American
Apparel, The Container Store, IKEA, and Kiehls.)
Read more about leading green brands here.