The ASA has published a report on "greenwash" in marketing following a prolific rise in green initiatives that pose a tough challenge for advertisers in ensuring their claims comply with the self-regulatory rules and regulations. It follows the findings of a stakeholder consultation seminar entitled "Environmental claims in advertising: Is green a grey area?" The ASA said it used the seminar to engage with industry, environmental and consumer groups on establishing where problems arise.

Learn more about the ASA report here.