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A $10 Mosquito Net Is Making Charity Cool

By natalie
Created 06/02/2008 - 13:36

The Methodist and Lutheran Churches, the National Basketball [1]Association and the United Nations Foundation, are stoking the passion for nets that prevent malaria. The annual “American Idol Gives Back” fund-raising television special has donated about $6 million a year for two years. The music channel VH1 made a fund-raising video featuring a pesky man in a mosquito suit.

It is an appeal that clearly resonates with young people.

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