Two years ago the Worldwatch Institute
indicated there were only four business schools in the US that focused on sustainability. Today
a Google search shows many more institutions have integrated sustainability as
a component in their business school curricula. Globally, institutions seem to
be recognizing the necessity of educating a next generation of business leaders
who will have more than just financial returns and industry domination on their
minds. Additionally, increased consumer awareness of environmental and social
issues will continue to influence actions of corporations, governments and
non-profits.
As companies begin modifying the way
they do their business to include greater environmental and social
responsibility they will be seeking talent to help successfully shape these
changes. Green collar jobs will likely be filled by laborers shifting from blue
collar work and it seems that future C-level and upper management positions will
need to be filled by leaders with working knowledge of sustainability.
However, firms have only begun to take
that leap of faith. To date, large corporations like Wal-Mart, GE and DuPont
have used consultants to help begin to green their bottom line, but their
management teams are filled largely by professionals without expertise in
sustainability. Part of the reason many haven't hired business leaders with
sustainability expertise is likely to be the newness of the field.
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