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Dr. Bronners Files Lawsuit: Charges Competitors with Deceptive Marketing

By emily
Created 05/05/2008 - 12:16

Dr. Bronner's Magic Soaps has filed a lawsuit charging many of its competitors with deceptively marketing their soaps and lotions.

The lawsuit - filed in San Francisco Superior Court - targeted many widely known cosmetic manufacturers including Estee Lauder, Kiss My Face, Hain Celestial and Stella McCartney America.

In the suit, Dr. Bronner's accused the firms of false advertising by labeling products "organic" that contain relatively little organic material, that contain synthetic chemicals, or that use petrochemicals in processing.

For the full story, click here [1].


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