The organization said it would announce plans on Monday for a $1 million prize to the “first person to come up with a method to produce commercially viable quantities of in vitro meat at competitive prices by 2012.”

The idea of getting the next Chicken McNugget out of a test tube is not new. For several years, scientists have worked to develop technologies to grow tissue cultures that could be consumed like meat without the expense of land or feed and the disease potential of real meat.

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