By Judith Samuelson, executive director of the Aspen Institute’s Business and Society Program

Judith Samuelson, the executive director of the Aspen Institute’s Business and Society Program, has a great piece in the Harvard Business Review: Green Stakeholders: Pesky Activists or Productive Allies? [1]

Here’s an excerpt: “With every new headline, companies like Citigroup, the first of the big U.S. banks to adopt the Equator Principles on green investing, are learning that consulting with stakeholders is no longer about appeasing the enemy. It is about making strategy decisions that stand the test of time. Coca-Cola and the World Wildlife Fund tackling global water quality, McDonald's and Greenpeace hammering out initiatives to mitigate deforestation, Clorox and the Sierra Club working together on the rollout of a green product line -- the litany of unlikely bedfellows grows as executives, board members, and investors watch corporate imperatives and environmental concerns converge.”

Probably the most interesting part of the piece is the interesting dialogue generated in the comments section.