Corporate Watchdog Radio co-hosts Bill Baue and Francesca Rheannon speak with John Elkington, author of The Power of Unreasonable People: How Social Entrepreneurs Create Markets that Change the World. Elkington explains how social entrepreneurs use business strategies, such as scaling and replicability, to help solve social and environmental problems. He also discusses how this book finishes his trilogy, starting with Cannibals with Forks from 1997 that coined the term "triple bottom line" for measuring social, environmental, and economic progress and The Crysallis Economy that predicts a 30-year period of creative destruction for business. Elkington founded the UK consultancy SustainAbility in 1987, which helped define the term "sustainability," and recently received a grant to support its work on social entrepreneurship from the Skoll Foundation and also received a Fast Company Social Entrepreneur Award.

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