Haagen-Dazs is warning that the disappearing bee colonies in the United States, will affect the production of it’s ice cream. According to Haagen-Dazs, one-third of the U.S. food supply - including a variety of fruits, vegetables and even nuts - depends on pollination from bees.

Haagen-Dazs, which is owned by Nestle, said bees are responsible for 40% of its 60 flavors - such as strawberry, toasted pecan and banana split. A supply shortage of key ingredients could push up retail prices for its products.

The company is donating $250,000 to both PennsylvaniaState University and the University of California, Davis to fund research into the bee colony collapse disorder (CCD). Haagen-Dazs is also raising consumer awareness about the problem by launching a new flavor this spring called Vanilla Honey Bee.