IBM CSR Study
By natalie
Created 02/18/2008 - 14:00
Placing an added emphasis on corporate social responsibility and
ensuring it is at the core of a business' strategy can yield financial
benefits, according to a study from IBM. The survey, "Attaining
Sustainable Growth Through Corporate Social Responsibility," indicates
many companies now view CSR as a growth opportunity and not just a
regulatory compliance. Sixty-eight percent of those surveyed say they
are using CSR activities to help generate revenue.