September 7, 2008
Sunday
     

IBM CSR Study

Date: 02-18-2008
Type: video
Categories: Research, Reports & Publications / Sustainability
Source: IBM
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Placing an added emphasis on corporate social responsibility and ensuring it is at the core of a business' strategy can yield financial benefits, according to a study from IBM. The survey, "Attaining Sustainable Growth Through Corporate Social Responsibility," indicates many companies now view CSR as a growth opportunity and not just a regulatory compliance. Sixty-eight percent of those surveyed say they are using CSR activities to help generate revenue.
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