McDonald’s has ended its controversial report card advertising in Seminole County, Florida. A campaign led by the Campaign for a Commercial-Free Childhood (CCFC) and nearly two-thousand parent complaints helped to end the program. Children in kindergarten through fifth-grade had been receiving their report cards in envelopes adorned with Ronald McDonald promising a free Happy Meal to students with good grades, behavior, or attendance.

CCFC’s director Dr. Susan Linn: “This is a good day for parents and children in Seminole County and anyone who believes that corporations should not prey on children in schools.  We are pleased that McDonald’s is listening to parents all over the country who believe that report cards should not be commercialized.”