Starbucks has developed guidelines for creating and maintaining a sustainable supply chain, which it calls Coffee and Farmer Equity (C.A.F.E.) Practices. These coffee-buying guidelines help the company establish equitable relationships with farmers, workers, and communities. In this opening keynote of the Socially and Environmentally Responsible Supply Chains Conference, Willard (Dub) Hay explores what's making C.A.F.E. Practices successful.