Published on CSRwire - CSR Video Commentary & Research (http://vcr.csrwire.com)

Target Ad Puts Bullseye Between Woman's Legs

By natalie
Created 01/29/2008 - 15:01

By Lucinda Marshall, a feminist artist, writer, activist, and founder of the Feminist Peace Network. [1]

No actually we don't think targeting women with their legs spread wide on a bullseye, even if it happens to be your corporate symbol is a good marketing strategy. But to add insult to injury, when another blogger wrote to protest the ad [2], she got this insulting, not to mention just plain stupid, reply:

Good Morning Amy,

Thank you for contacting Target; unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets. This practice is in place to allow us to focus on publications that reach our core guest.

Seriously. As Beauty and the Breast [3] points out, Target's supposed demographic is: "the with it and hip, a demographic that comfortably fits in the 18 to 49 age range. Well, about 85 percent [4] of such people are online, and NOT exclusively hanging out at, say, newyorktimes.com. They are spread across gaming sites, social networking sites and... blogs [5].

They did not have an email contact on their website for customer service, but you might try writing to this address: investorrelations@target.com


Source URL:
http://vcr.csrwire.com/node/5075