By Lucinda Marshall, a feminist artist, writer,
activist, and founder of the Feminist Peace Network.
No actually we don't think targeting women with their legs spread wide on a
bullseye, even if it happens to be your corporate symbol is a good marketing
strategy. But to add insult to injury, when another
blogger wrote to protest the ad, she got this insulting, not to mention just
plain stupid, reply:
Good Morning Amy,
Thank you for contacting Target; unfortunately we are unable to
respond to your inquiry because Target does not participate with
non-traditional media outlets. This practice is in place to allow us to focus
on publications that reach our core guest.
Seriously. As Beauty and the
Breast
points out, Target's supposed demographic is: "the
with it and hip, a demographic that comfortably fits in the 18 to 49 age range.
Well, about 85 percent of such people are online, and NOT exclusively hanging out at, say,
newyorktimes.com. They are spread across gaming sites, social networking sites
and... blogs.
They
did not have an email contact on their website for customer service, but you
might try writing to this address: investorrelations@target.com