The Natural Burial Company, a new company out of Portland, Oregon, will be selling a variety of eco-friendly burial products, including the Ecopod, a kayak-shaped coffin made out of recycled newspapers.

Biodegradable coffins are part of a larger trend toward "natural" burials, which require no formaldehyde embalming, cement vaults, chemical lawn treatments or laminated caskets. Advocates say such burials are less damaging to the environment. Industry experts say eco-friendly burials are starting to catch on. "Green" cemeteries have sprouted up in California, Florida, New York, South Carolina and Texas. The market is potentially huge. U.S. funeral homes generate an estimated $11 billion in revenue annually and that figure is sure to grow as baby boomers age.