This 100-page report provides a general overview of the LOHAS marketplace and of the five new NMI LOHAS segments. It explores how NMI’s proprietary LOHAS consumer segments differ in attitudes toward the environment, society, corporate social responsibility, and health. It also provides an introduction to their behavior, sources of influence, and demographics.

It will include an expanded focus on consumer attitudes, behavioral effects, trust, and sources of influence related to corporate social responsibility. Analysis of the attitudes and behavior of the five new proprietary consumer segments (LOHAS, NATURALITES, CONVENTIONALS, DRIFTERS and UNCONCERNED) is included. Learn to what degree CSR appeals to each segment, what specific activities consumers are interested in, and how CSR changes consumer behavior.

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