BBMG recently conducted the first major study to combine field observations with a national survey on purchasing behavior and social values, increasingly concious consumers are demanding that companies be transparent about their practices and accountable for their impact on people and the planet. Part of their study was the collection of 150 hours of ethnographic research in three U.S. markets. This video is a short clip of one of those interviews.


To find out more about this BBMG report go to http://www.bbmg.com/index_news.html

To read BBMG's Press Release go to http://www.csrwire.com/News/10079.html