Fair Trade has emerged as a potentially important movement for social change in Europe,
North America, and regions of the developing world. Fair Trade challenges historically
unequal international market relations, seeking to transform North-South trade into an avenue
for producer empowerment and poverty alleviation. Markets for Fair Trade coffee and other
items link ethically minded Northern consumers with democratically organized groups of poor
Southern producers. The goal of this alliance is to provide disadvantaged producers a chance to
“increase their control over their own future, have a fair and just return for their work, continuity
of income and decent working and living conditions through sustainable development” (Fairtrade
Foundation, 2002).
Organization:
Fair Trade Research Group