December 5, 2006 - Seth Petchers, Oxfam International's Make Trade Fair campaign coffee leader, discusses how Starbucks opposes Ethiopia's bid to trademark its renowned regional coffee names--Sidamo, Harrar, and Yirgacheffe. Dean Cycon, founder of Dean's Beans Organic Coffee Company, discusses problems with the trademarking solution, and how appellation (the system by which regional wines such as Champagne and Bordeaux protect their exclusivity) represents a better solution in his mind. He also discusses Fair Trade as an important part of the solution, while also identifying limitations of Fair Trade in achieving truly ethical and sustainable trade.

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