Organization:
Ivey Business Journal Online
According
to a 2003 Corporation for National and Community Service survey, 63.8 million
Americans volunteered through their companies.
Whether
they work for large or small businesses, employees reap rewards when they
volunteer. By offering their expertise, volunteers are able to refine and
enhance their job skills while increasing networking opportunities; this is
particularly pertinent for recent college graduates. AAA of Northern California
has found a positive correlation between employee promotions and those whom
volunteer. The company attributes this relationship to increased visibility of
employee skills to management. (Stannard--Friel, “How Employee Volunteers
Multiply Your Community Impact,” On
Philanthropy, 12/2/05).
A
business also benefits from promoting volunteerism. According to a survey of
248 employee volunteer managers, 97% felt employee volunteering provided a way
to improve teamwork; 4% believe volunteering raised employee moral, 58% use the
volunteer program for recruitment and employee retention, and 100% thought
volunteering improved the company's image (Points of Light, 2000). Most
importantly, companies that engaged in corporate social responsibility show a
ten-year return on equity that was 10% higher than their competitors (Graves
and Waddock, 1994).
Larger
corporations typically establish a Community Giving department or assign
responsibilities to their Human Resources division to organize, administer, and
track outreach efforts. These departments start by making sure that the
outreach effort aligns with the company's mission. For example, a wholesale
grocer may only allow volunteerism that promotes hunger eradication.
Local
communities benefit enormously from the assistance of small business owners.
Some of these contributions are nominal, such as supporting a local athletic
team, providing food for community events, supplying products for raffles, and
donating office supplies and equipment to nonprofits.
For the
complete article, please go to
http://www.allbusiness.com/management/4501383-1.html