This paper provides an overview of how blogging platforms and wikis have effectively democratized SEO. This is do-it-yourself SEO, and it’s easy. Considering the state of the economy, these are especially valuable tools for small businesses and startups. Maximizing your brand and product discoverability through major search engines like Google and Yahoo! is essential. But you don’t have to allocate scarce marketing dollars to do it effectively. As with much of social media marketing, there is plenty you can do on your own. It’s simply a matter of investing the time to learn about the basic tools and execute on a plan. This white paper is a great starting point.

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SEO-WhitePaper3.pdf	925.31 KB