The Wupperthal Tea Association is a democratically organized group of small-scale farmers who have grown rooibos in South Africa for generations. Their land is situated to the east of the Cederberg Mountains in an area that is the driest Rooibos growing regions, resulting in both lower production and higher quality. Pushed off their ancestral lands during the colonial and apartheid eras to make way for large-scale white-owned plantations, Fair Trade offers hope and a chance for these small-scale farmers to reach markets formerly accessible only to plantations. The rooibos is processed and packed by Fair Packers, a small-farmer initiative partly controlled by the Wupperthal Tea Association.