ittsburgh couple sued Google for driving up a private road, taking pictures of their house, then posting them for the world to see with Google Maps' Street View feature. At the time, Google argued that pictures and other details of the house were already on the Internet due to its previous sale listing. The company was also quick to point out that the couple compounded the attention drawn to the photos it took by filing a lawsuit instead of using Google's tools for requesting a removal of the images.

The debate centered around an "opt-in or opt-out" conundrum. In this media-rich society where anyone can snap a photo with a free mobile phone and instantly share it with the world, is it the responsibility of companies like Google to prevent unauthorized content from leaking onto its services? Or is an (ideally) effective set of content removal policies and tools enough, and we all just have to roll with the punches as they come?

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