October 11, 2008
Saturday

Philanthropy/Corporate Contributions : Activists

Philanthropy/Corporate Contributions are donations of funds, time, resources, and in-kind services by companies to charitable, non-profit, and/or community initiatives with the intention of "giving back" from profit for the greater common good.
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Can Coke Save Lives? (activism)

Did you ever ponder the irony that a Coke can be bought just about anywhere on earth, but we cannot succeed to save the dying children of our own species with inexpensive medications for diarrhea and other illnesses? Simon BerryCoca-Cola Company did. He is campaigning to convince the to put its mighty and extensive distribution network to use in delivering life-saving medications and information in developing countries, maybe by "dedicating one compartment in every 10 crates as 'the life saving' compartment." Coca-cola is listening.

Read more about Simon Berry's Coca-Cola Campaign here 

Organization:
Treehugger
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