November 20, 2008
Thursday

CWR: John Elkington (audio)

Organization:
Corporate Watchdog Radio
Corporate Watchdog Radio co-hosts Bill Baue and Francesca Rheannon speak with John Elkington, author of The Power of Unreasonable People: How Social Entrepreneurs Create Markets that Change the World. Elkington explains how social entrepreneurs use business strategies, such as scaling and replicability, to help solve social and environmental problems.